Architecture In Helsinki’s pop effervescence is captured in ‘Heart it Races’ video
Director Kris Moyes brings Heart it Races to life
The costumes look as if they’ve come straight out of Jim Henson’s wardrobe, and the low budget feel gives the impression Architecture In Helsinki aren’t taking themselves seriously at all.
Architecture in Helsinki hail from Melbourne, Australia and the first single Heart it Races, from their new album Places Like This makes for a great viral campaign and communicates the essence of the band. It’s refreshing to see a band whose music is brought to life without big budgets and self-gratifying performances.
With the abysmal summer we’ve seen the vividly colourful video, shot in Mexico by director Kris Moyes, gives something to brighten up those dull days.
The calypso rhythms, neon costumes and infectious melodies cant help but put a smile on your face.
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